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Kitchen and Household Appliances for the South

DISCOUNT DIRECT- A member of the RJD Electrical Group. Brand new domestic appliances for your kitchen at the keenest prices from most major brand manufacturers. We deliver to Sussex, Surrey, Hampshire, Kent and most parts of London.

bullet pointWELL ESTABLISHED. Discount Direct is a well established division of the RJD Electrical group. We have been trading successfully for over 10 years and are member of Euronics, Retra, Sussex Enterprise and FSB, all of whom insist on the very highest trading standards.


Discount Direct is dedicated to offering existing and potential customers real value for money at a time when everyone is looking to save money. Compare our prices to any High Street store and many internet competitors and we believe you can discover many tempting offers within our web pages that save ££££s.

bullet pointLARGE STOCK LEVELS. Large numbers of our most popular models are kept in stock at our spacious warehouse ready for prompt delivery. These models are highlighted when your search list is displayed.

bullet pointNEW & FULLY GUARANTEED. All appliances sold by Discount Direct are fully guaranteed and suitable for use in the UK. They are in our opinion, extremely reliable. Our products are fully supported by an efficient service team dedicated to quickly resolving any problems or queries — call us during working hours on 0845 6756075. Whilst our sales staff are eager to assist in normal working hours, Monday to Saturday between 9am and 5.15pm, this website is available for use 24 hours a day, 365 days a year.

bullet pointINTERNET TRADING IS SECURE.All transactions made online or by telephone are submitted for payment through Barclays Online Merchant Services. Discount Direct is fully compliant with the latest regulations ensuring your card details are kept totally secure.

bullet pointSERVICE AFTER THE SALE. Staff at Discount Direct consider our helpful sales policy that continues well after the point of sale to be the biggest factor to our success and to our customers peace of mind.

We will be pleased to assist in answering questions and offering professional advice not only before you purchase your appliance but to when you accept delivery and beyond.

bullet pointOUR TRADING PARTNERS. We are dedicated members of many trade organisations who represent exacting standards in our industry. These include Sussex Enterprise, Retra, ERT, Federation of Small Businesses and Euronics through our ultimate holding company.
Click here for more information on these organisations

bullet pointWARRANTIES AVAILABLE.We offer optional 3 or 5 year extended warranties at very competitive prices, administered through RETRA (The Radio and Television Retailers Association), one of the most respected bodies in our industry.

We stock a huge number of kitchen appliances all at discounted prices. Item can be delivered to the UK mainland of England, Wales and Scotland on a wide range of large kitchen appliances.


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We can also offer extended 2 to 5 year warranties on any product you purchase.